Fine Hygienic Paper FZE is a leading producer of paper products in the Middle East and operated from the Jebel Ali Free Zone. It is part of the Jordan based Nuqul Group, which was established in 1952 and brings together 30 regional and global companies, more than 5,500 employees and exports its products to over 45 export markets worldwide.

The company is a market leader in the facial tissues category in every market in which it is present. Other retail products offered are Baby Diapers, Feminine Sanitary Pads, Pocket Tissues, Adult Briefs, Kitchen Towels, Toilet Rolls, Table Napkins, Mediroll Towels and Medipads.

Fines emphasis on hygiene is legendary. Its SteriPro (or Sterilisation Process) ensures that every tissue is 100% germ free before it is packed. Great store is also placed on constant product innovations, seasonal designs and innovative marketing. This focus and a clear product differentiation strategy has ensured overwhelming customer loyalty and market dominance, in a market that is saturated with a large number of competing brands offering a commodity product.

Fines search for continuous improvement in all spheres of activity led to simultaneous certifications to the ISO 9001 & 14001 Standards in April 2000. The achievement is unique because FINE FZE became the first company in the region in its line of business to attain a dual certification. In 2003 we upgraded our Quality Management System by certifying to the ISO 9000:2000 version. In October 2007, Fine was the first company in the UAE to attain the Emirates Quality Mark, in keeping with the standards of the Emirates Authority for Standardisation and Metrology (ESMA). The company holds certificate number 0001.